The long-rumored AI conspiracy in Call of Duty is no longer just a tinfoil theory—Activision has finally come clean. Thanks to a new Steam policy requiring developers to disclose AI-generated content, the publisher was forced to confirm that some Call of Duty assets were created using generative AI.

Players have been side-eyeing CoD’s artwork for a while now, especially after spotting suspicious skins, camos, and loading screens that looked, well… off. One infamous case? A zombie Santa Claus with six fingers—definitely not something you’d expect from a AAA franchise.

Activision’s admission came via a small disclaimer on Call of Duty: Black Ops 6’s Steam page: “Our team uses generative AI tools to help develop some in-game assets.” That’s it. No details, no clarification, just a vague acknowledgment that AI is in the mix. Naturally, fans aren’t thrilled. Many suspect AI-generated cosmetics are already being sold without full transparency. Meanwhile, Modern Warfare 3’s Steam page has no such disclaimer, leaving players wondering if AI played a role there too.

The backlash isn’t about AI itself—players support AI-driven anti-cheat systems and even smarter NPCs. What they don’t want? Sloppy AI-generated skins and uninspired content in a franchise that rakes in billions. While the Steam policy forced Activision’s hand, the bigger concern remains: how much of Call of Duty’s future will be AI-crafted?

FAQs

Is Call of Duty really using AI to create in-game assets?

Yes, Activision confirmed it after a new Steam policy forced them to disclose AI-generated assets in Call of Duty: Black Ops 6.

Why are players upset about AI-generated assets in Call of Duty?

Gamers feel AI-created cosmetics look unnatural and uninspired, especially in a franchise making billions that should prioritize high-quality, human-made designs.

Does AI affect gameplay, or is it just for artwork?

Right now, AI is used for artwork and cosmetics, not gameplay—but players worry this trend could expand in future releases.